Categoría: Branding y marca personal

Qué es el brand management o gestión de marca y po...

Qué es el brand management o gestión de marca y por qué determina si tu empresa es recordada o ignorada

La gestión de marca o brand management determina cómo perciben los consumidores una empresa. Los valores que le atribuyen, la confianza que le otorgan y la razón por la que prefieren sus productos frente a la competencia dependen, en gran medida, de cómo se gestiona esa marca.

Estrategias de los youtubers para gestionar su presencia y construir una marca personal sólida

Los youtubers no solo crean contenido, también gestionan su presencia online y su marca personal. Te contamos sus estrategias y cómo cada paso cuenta para mantenerse relevantes en YouTube.

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