Categoría: Planificación estratégica

Técnicas de retención de clientes: cómo convertir ...

Técnicas de retención de clientes: cómo convertir compradores en clientes leales

La estrategia aplicada a los negocios es un tema fascinante. En este artículo hacemos un acercamiento a los fundamentos de la estrategia.

¿Qué diferencia la estrategia corporativa de la estrategia de negocio?

La estrategia corporativa y estrategia de negocio son dos enfoques distintos, aunque complementarios. Pero, ¿cuál es la diferencia entre ambos? ¿Cuál de los dos tipos de estrategia es más importante?

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