Categoría: Fidelización de clientes

Técnicas de retención de clientes: personalización...

Técnicas de retención de clientes: personalización, segmentación e IA para no perder a los que ya tienes

Captar un cliente nuevo puede costar hasta 25 veces más que retener uno existente. Para cualquier empresa que quiera crecer sin inflar el presupuesto de adquisición, las técnicas de retención de clientes son la palanca más directa y menos aprovechada.

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